The Diehl Company is a small, family-run real estate business in Modesto, California. They work in both the commercial and residential real estate sectors. Their logo needed a big update, to modernize their look and also convey the variety of work they do.
The semi-circle shape from their old logo was incorporated into the new logo to help make that visual connection between old and new. But we transformed the semi-circle shape into an archway that references the physical archway present at the entrance to Downtown Modesto.
The arch spans between a commercial building and a residential building, connecting these two sectors of real estate together.
It was a pleasure to work on this logo for The Diehl Company!
OLD LOGO:
NEW LOGO:
